For accomplished health experts.

Grow with the winning formula of the Netherlands’ leading health experts.

In this program, you build a brand in 16 weeks that naturally attracts clients, while experiencing what it means to grow with less pressure, more confidence, and deep fulfillment.

| 4,9 customer satisfaction

500+ | entrepreneurs guided

15 years of a proven track record

Over the past years, we have worked with established names in health and personal development in the Netherlands, such as Richard de Leth, 365 Dagen Succesvol, and Tibor Olgers. The knowledge and systems that strengthened their authority are now available to you as well.

We supported them in building systems that create greater authority,

stable revenue, and a clear direction. Below, you will find some of their success stories.

Rico Verhoeven
Growth to market leaders

We helped their tribe grow from 69,000 to 105,000 followers, with more authority, trust, and connection. In a short period of time, their community grew in both size and engagement, with a clear sense of direction.

David & Arjan
365 Dagen Succesvol
Evgeniy Levchenko
Growth to market leader

“When I met Guleed, OERsterk was still in its early stages. The mission was clear, but visibility was limited. Thanks to him, my brand, my tribe, and my impact grew.”

Richard de Leth
OERsterk
Fivefold revenue growth

“Thanks to Guleed, I dared to become visible, which allowed the right women to find me. In a short time, my practice grew to more than 100 women and a revenue increase of 5x.”

Christie Fortmann
Fertility Expert
Evgeniy Levchenko
Fivefold revenue growth

“Since we outsourced our marketing to Guleed, we have consistently earned back five times our investment, opened four locations, and filled multiple cohorts of our training program. Highly recommended!”

Gene Smeets
Founder Prime Movers

Are you ready to become the authority in your field?

2026 is the year you become the leading authority in your niche.

A waiting list of ideal clients

Together, we build a system that makes your message magnetic, so the right people naturally reach out. No more uncertainty about where your next client will come from.

Become the tribe leader of your niche.

Your positioning becomes so clear that your name starts circulating on its own within your niche. Clients immediately feel that you are the right choice, even before speaking with you.

Efficient systems that

save you half your time.

The same systems we use for market leaders to consistently publish over 500 pieces of content per month, without burning out.

TESTIMONIALS

They became the go-to expert

"My mission reach 1 million people per month"

“When I met Guleed, OERsterk was still in its early stages. The mission was clear, but visibility was limited. Thanks to him, my brand, my tribe, and my impact grew.” - Richard de Leth

“A fully booked practice”

“At Your Health Concept, everything revolves around caring for our clients. For a long time, marketing felt like something we had to do on the side, far removed from our core. That changed when we started working with Tribe Leaders.” - Thomas van Doorn

“Four new locations opened and our own training program launched.”

“Guleed’s support brought structure to my story without dimming my fire. Now we are building Prime Movers together, with multiple locations, a training program, and a community that truly feels like home.” - Len ter Horst

“5x return, more time with my family.”

“Since we outsourced our marketing to Guleed, we consistently earned back five times our investment. We launched a training program with ease, reached more clients with less effort, and for the first time in years, I truly had time for my family again.” - Gene Smeets

Who it’s for

Tribe OS is for coaches and therapists who are deeply rooted in their craft. You have years of experience, clients who trust you, and transformations that speak for themselves.

And yet, it feels like the outside world does not fully see who you truly are or the value you bring.

You recognize yourself in this:

○ You know you are an authority, but your online visibility does not yet reflect that.

○ You work intensively one on one, but long for more space, freedom, and scalability.

○ You know your knowledge could help many more people, but you lack the system to do so.

○ You feel your impact could be bigger, yet marketing feels fragmented or draining.

In 16 weeks, you learn how to sell more than just a product or service. You learn how to build a tribe.

You will discover how to:

Translate your mission into a powerful message that attracts people as if it were created just for them. Build a loyal community of people who do not just buy, but truly believe in your vision. Create a system that gives you calm, freedom, and growth.

Create a system that results in a waiting list of clients who want to work with you, not because they have to, but because they believe in what you stand for. You gain access to the same strategies, knowledge, and systems our agency clients use, now available to you in this program.

This is your opportunity to make your mission big.

TRIBE OS

Built on timeless principles that have
worked for thousands of years.

A winning strategy

You develop a timeless strategy that aligns with your mission, so you no longer have to reinvent yourself every year.

We build a foundation that supports your ideal life.

The result: clarity, direction, and consistency in everything you do.

A distinctive brand

We (re)position your brand from its true essence.

Together, we define your place in the market and within your tribe, so your authority becomes tangible.

The result: a brand that resonates, not just communicates.

An irresistible offer

Together, we distill your value, message, and positioning down to the essence, so your offer feels like a natural invitation.

The result: clients who do not hesitate, but immediately feel, this is where I belong.

A content ecosystem that works

We create a 100 day content calendar that matches your rhythm and voice.

The result: visibility that feels effortless, and content that builds trust.

One on one guidance

from experts

You receive intensive, personal support for sixteen weeks to build and implement the strategy together. The time of carrying everything on your own is over.

The result: not just advice, but real transformation in execution.

Mastermind

The biggest trap entrepreneurs fall into is trying to do everything alone.

Within Tribe OS, you step into a group of mission driven entrepreneurs who speak your language and share your values.

The result: growth through connection.

Systems

We share the same systems we use for leading brands in the Netherlands and help you automate your processes, so your marketing runs effortlessly, you finally become consistent, and you know exactly what to do instead of getting stuck.

The result: direction and calm.

The Tribe Toolkit

You gain access to a library filled with proven frameworks.

From positioning workshops to content calendars, from offer templates to messaging frameworks, everything is tested, refined, and ready to use.

The result: more impact in less time.

Even more client results

Brands that build with us on a tribe that continues to grow.

Tripled her revenue

Priscilla tripled her revenue in sixteen weeks, without spending less time with her children.

Little Sunwarriors

Million reach & 80 high-ticket leads

Lars reached one million people in 30 days and had 80 potential high ticket clients waiting in line to work with him.

Lars van Nieuwenhoff

Fivefold her revenue

Christie fivefold her revenue in a short period of time, without sacrificing anything with her family.

Christie Fortmann

Sold out

Her tribe grew from 6,000 to 70,000 followers, and her retreats and events sell out time and time again.

Vilna van Betten

Fully booked health practice

Their tribe grew from 12,000 to more than 100,000 followers. Your Health Concept evolved into the number one health practice in the Netherlands.

Your Health Concept

One million people

His tribe grew from 34,000 to 60,000 followers and reached more than one million people.

Tibor Olgers

I learned how to go viral from my grandfather, a tribal chief in Somaliland.

When I was six years old, I sat with my three brothers in front of my grandfather, a tribal chief in Somaliland. He picked up seven branches, broke one, and showed us how fragile a single branch is. But when he bound the other six together, they became unbreakable.
“Stay a close tribe,” he said, “and you will stand stronger.”

That lesson lies at the heart of what I want to bring here, in an individualistic country like the Netherlands: the power of the tribe.

That timeless wisdom forms the foundation of everything I do.

Over the past ten years, I have worked with global brands such as Nike, ING, Ford, and Unilever. Yet I discovered that not all of these brands contribute to a better world.

That realization motivated me to use my knowledge and skills differently.

With Tribe Leaders, I combine the strategies of global brands with the wisdom of my grandfather.

I help changemakers like you build a tribe that not only stands for something greater, but also creates real impact.

I understand that you may not be able to hire a full marketing team, yet still want to make a significant difference.

That is why I share the strategies, knowledge, and systems my agency clients normally invest thousands of euros per month in, so you can grow as a tribe leader.

Together, we turn your vision into reality. Together, we get there.

30 minute strategy call

Together, we define your next step

During this session, we take a clear look at where your business stands today, which opportunities are still untapped, and how you can grow into the role of Tribe Leader within your niche. You will gain clear insights, practical next steps, and above all, honest advice tailored to your situation.

  • Where your brand currently stands in authority and positioning

  • Which bottlenecks are slowing your growth

  • The opportunities you can act on immediately

  • What your tribe truly needs to grow

  • Whether our guidance aligns with your ambitions

Ready to set a clear course for your growth?